The most delicate and often misunderstood step in the decision to sell in the US is an objective evaluation of the relative advantages of a company products. But, just as importantly, the relative strengths of the company itself need to be properly evaluated. Selling in the US will quickly strain a company’s resources in every functional area: product development, safety compliance, marketing, and finance. An objective assessment of a company strengths and weaknesses will prevent costly mistakes in the path to distribution.
Should a company choose to pursue a traditional distributorship, Kastel can assist in the search of a suitable partner and in the negotiation of a mutually satisfactory arrangement.